1. What’s the difference between content marketing and paid advertising?
Content marketing is about building trust and long-term visibility through consistent, high-quality posts—like social media updates, graphics, and E-mail Campaigns. It’s organic and helps grow your audience over time.
Paid advertising, on the other hand, focuses on reaching a larger audience quickly through platforms like Facebook, Instagram, and Google Ads. It’s ideal for promotions, lead generation, and increasing brand awareness fast.
We offer both—and when combined strategically, they’re incredibly effective for local businesses.
2. What platforms do you post content on?
We primarily create and manage content for:
Google Business Profile (GBP)
These platforms are ideal for service-based businesses trying to reach local customers. We tailor your strategy based on your goals—whether it’s showcasing recent work, promoting a service, or improving local search visibility.
3. How do you manage ad campaigns for clients?
We handle everything—from setup to optimization. Our process includes:
Target audience research
Ad creative and copywriting
Campaign setup in Facebook Ads Manager or Google Ads
A/B testing and performance tracking
Monthly reports with insights
We focus on getting measurable results like increased clicks, calls, and conversions, and we adjust campaigns as needed for better ROI.
4. How do you decide what kind of content or ads to create for my business?
We start by learning about your business—your services, ideal customers, and local market. From there, we develop a content strategy that aligns with your goals, whether that’s increasing visibility, getting more leads, or staying top-of-mind in your community.
We also look at seasonal trends, industry-specific content ideas, and past performance data to guide what we post or promote. If you have updates or promotions, we’ll incorporate those too—but we handle the strategy so you can focus on running your business.
5. How do I know if the content and ads are working?
Each month, you’ll receive a performance report summarizing:
Post engagement (likes, shares, comments)
Follower growth
Ad performance (reach, clicks, cost per result)
Google Business Profile insights
This report is easy to understand and accessible via Email, so you always know what’s working and where we’re improving.
6. How do I know my ad budget is being used effectively?
Transparency is one of our core values. You’ll have shared access to your Meta Business Suite and Google Business Profile (GBP), so you can see real-time performance results for yourself—everything from ad spend and reach to engagement and conversions.
We also send summarized reports that break down all the key metrics, so you’re always clear on how your budget is being used and the results it's driving.
Have More Questions? Let us know!